They can create the fear of missing out (FOMO) and get the users into a buying frenzy. The program gives birth to a community of people who have bought the idea and are now its advocates. It can quickly generate a huge amount of traffic, which brings participants from various social media platforms. The average profit in the IEO market is somewhere between 1.5x-5x and it’s become harder to find good projects to invest in. ieo crypto The approach of just pumping and waiting for an ICO to have a huge ROI is no longer working and investor need to spend more time researching projects before pouring their money in.

Who Invented the Initial Exchange Offering?

But it’s not true and investors are not stupid — everyone understands which metrics are fabricated and which are real. OK, Jumpstart uses a subscription and allotment model that is determined before the actual sale that limits the number of sales that can be https://www.xcritical.com/ conducted. Participants are allowed to purchase more of the IEO’s tokens if they have more OKB tokens held in their accounts.

• An agency offers various ieo marketing services that can boost the success of your program.
• We optimize your fundraising with our cost-effective IEO solutions, leveraging the exchange’s resources.
• We organize interactive AMA events to build trust and credibility through direct engagement with potential investors.
• Of course, other factors such as budgetary constraints and media relations also need to be taken into account.
• Therefore your PR campaign for an IEO should focus more on the product itself and that the company passed the exchange’s due diligence practices.
• The correct opinion leaders assure you of a campaign that produces organic traffic.

How do crypto investors estimate the value of projects?

If this was an ICO, an external source could not stop or prevent an initial offering since all the decision making would be in the hands of the founding team. KuCoin Spotlight’s first offering was MultiVac, which is a blockchain scalability solution that emphasizes sharding technology. The MultiVac IEO sold out on the KuCoin Spotlight platform in only 7 seconds. In order to participate in an IEO on Launchpad, users must complete verification so that they conform to a user’s jurisdiction as well as use specific coins such as BNB in order to participate.

Access to a Ready-Made User Base

Luckily, things are now different as bounties are now rooted on website subdomains. This way, the Bounty Hunters will do their work and claim their tips effortlessly through your sub-domain. Meanwhile, it makes your project look more professional and much more accessible. The highest costs will still go to pay for a listing on exchange — try to pitch the top-20 exchanges. I suggest that you don’t work with exchanges from below the top-20 list, since they typically can’t be trusted. You should be more creative here — invest more in your content and try to find the right angle to get published on bigger networks for free.

Listing your IEO on numerous exchanges

Through an IEO in one exchange, a project can immediately access this pool of potential investors without needing to design from the ground up. This is a major advantage as it might result in a faster and more effective token sale. The large number of users also means a higher probability of reaching various categories of buyers, such as individuals and institutional clients as well as interested crypto users. Working with the right influencer can help you create an effective marketing campaign that feels organic to the users at first glance.

As an active Medium writer (Hackernoon The Startup) I understand the value that Medium brings to my company. If a post reaches the top 1–10 places the exposure is huge and can get your company into the daily conversation of the crypto community. Billions of people each month (mostly from English speaking countries and western Europe) sharing articles in groups called ‘Subreddits’. Instead, I would recommend you to focus on creating high-quality content in your blog, distribute it in the relevant communities and aim for smaller publications (a few hundred dollars per article). The fear of missing out is a powerful force in all markets but is especially potent in a field where there’s no such thing as a fundamental value.

Head of Strategy, Wee Kuo, a London School of Economics graduate, has excelled in roles at Genesis and at the Director and Head of Oil Trading in Asia.

However, it’s important to remember that a successful marketing campaign must have a clear purpose and be able to offer something of value to the user. A company with a strong vision and a product that offers real benefits to users is in the best position to succeed in today’s competitive market. It also encompasses leveraging social media platforms, targeted advertising, and community engagement to raise awareness and generate interest among potential investors. Key objectives include building credibility, attracting a wide investor base, and achieving funding goals efficiently.

An initial exchange offering (IEO) is a powerful fundraising technique that a blockchain project owner can use. Lately, the practice has caught the attention of traders, project owners, and crypto exchanges. In this technique, project owners create tokens that they distribute to various exchanges for crowd sale. So, the role of the exchange is to sell the IEO cryptos on behalf of the project owner with some IEO promotion. A strong relationship with journalists and reporters can go a long way in generating traditional PR for your ieo project.

Investors understand that you paid for these marketing activities and it’s not enough to build trust. You will need to complete your own marketing if you want to be successful. In a typical IEO, developers send their tokens to the exchange, and the exchange sells them to its platform users at a fixed price. Marketing an IEO can be a expensive and difficult process, especially if you are aiming to list on top exchanges like Binance, Okex, or Huobi.

The correct opinion leaders assure you of a campaign that produces organic traffic. Luckily, there are different specialized tools that you can use to evaluate the level of engagement that influencers can bring to your project. Regular updates, interactive sessions like AMAs (Ask Me Anything), and community events can keep the audience engaged and excited about the project. Additionally, incentivizing community participation through rewards, bounties, and referral programs can further enhance engagement and foster a loyal supporter base. Reddit is more of a PR platform than to gain followers—your account will look cool in front of a large audience of crypto fans. As for LinkedIn, the best options for placing ads on the site targeting a specific category of investors.

It is crucial to provide new posts at least once a week, AMA (Ask Me Anything) sessions, and host community events. Hence active participating of a strong community is a precious asset for the IEO which directly engages people and can promote it through word of mouth. Many investors tend to find IEO platforms more appealing because there’s a greater level of due diligence than what’s seen with an ICO. If you want to make the most out of Bitcointalk, I recommend you interact with the community members, share your project there (ANN post), get feedbacks to turn it into actions.

Meanwhile, Twitter is a great platform for increasing the number of followers and engagement around the project. Finally, Reddit is more of a PR platform than a follower-gaining platform, but it is still useful for ieo marketing efforts. The importance of building trust, creating awareness, and engaging with your community cannot be overstated.

In conclusion, mastering IEO marketing in 2024 demands a multifaceted approach that integrates innovation, compliance, and strategic communication. By focusing on creating compelling narratives that resonate with investors and maintaining transparent, compliant practices, projects can foster credibility and attract sustained interest. Embracing technological advancements such as blockchain analytics and AI-driven insights enables precise targeting and optimization of marketing efforts, enhancing campaign effectiveness. Our team launches your bespoke crypto influencer marketing campaign across selected platforms, adhering strictly to policy requirements for effective reach and compliance.

Post it on Reddit and if the community thinks the content is good enough, they will upvote it, causing the post to get closer to the top ranks. Making it the largest and most active crypto communities around the internet. For low budgets campaigns, getting mentioned on a few T1 publications can cost thousands of dollars and the return (in terms of traffic) might not satisfy you.

But the most important factor is to have traders engaged during this stage who will trade your coin/token on an exchange. If you didn’t invest a lot in building a community of day traders for your token — it may be your best option to invest some money to create a desirable market and facilitate authentic trading. Either way, if your coin/token isn’t trading actively on an exchange then you are basically dead in the water. It’s been awhile since the ICO hype ended, and the market has since transformed to accommodate a new fundraising strategy, the Initial Exchange Offering (IEO). After more than 90% of ICO projects were scams someone needed to start regulating crowdfunding, and exchanges took this upon themselves.

In recent years, IEOs have gained significant traction as a preferred method of fundraising within the blockchain community. For investors, IEOs present a more secure investment opportunity, as exchanges perform due diligence on the projects they host, reducing the risk of fraud. As a result, IEOs have become a go-to option for both startups and investors in the fast-paced blockchain market. As explained above, the initial exchange offering is a modified version of ICO fundraising.

By integrating these components into your IEO marketing strategy, you can enhance visibility, attract investors, and maximize the success of your token sale on exchanges. Initial exchange offering (IEO) is a popular project financing model that allows blockchain companies to raise funds directly on a cryptocurrency exchange platform. It is strikingly similar to the ICO crowdfunding model, except that, in IEO, the exchange facilitates the token sale rather than the startup doing it themselves.

By promoting the right keywords and producing both internal content, such as blog articles and external articles for other sites, your project will gain exposure more quickly and in more relevant places. With a sure-fire strategy combining multiple campaigns for promotion, including both SEO and PR, the more knowledge the public will have of your project before the IEO. Publicity is critical, and therefore working with a marketing agency that understands how to best promote your token is a no-brainer. Social media marketing is a great way to get your IEO marketing off the ground.